Privacy Policy

This Privacy Policy explains how Mivia ("Mivia", "we", "us", or "our") collects, uses, and shares information when you use our website, products, and services, including our WhatsApp marketing tools and related features (collectively, the "Services").

Information We Collect

• Contact Information: such as phone numbers you provide to subscribe to communications, and any name or profile information you choose to share.
• Communications: messages sent or received through our Services (e.g., WhatsApp opt-ins, campaign interactions), including delivery and engagement metadata (time sent, read receipts where available).
• Usage Data: device, browser, IP address, approximate location, referring URLs, and how you interact with our website and features.
• Cookies and Similar Technologies: to remember preferences, measure performance, and improve the Services.

How We Use Information

• Provide and operate the Services, including message delivery and campaign management.
• Process opt-ins, manage subscriptions, and honor communication preferences.
• Monitor performance, troubleshoot, protect against fraud and abuse, and improve reliability.
• Analyze aggregate usage to improve features and user experience.
• Send service-related notices and, with appropriate consent, marketing communications.
• Comply with legal obligations and enforce our terms.

Legal Bases (EEA/UK)

Where applicable, we rely on the following legal bases: performance of a contract, legitimate interests (such as improving and securing our Services), compliance with legal obligations, and consent (for certain marketing or optional analytics).

How We Share Information

• Service Providers: vendors that help us operate, host, deliver messages, analyze performance, and provide customer support, bound by contractual confidentiality and data protection obligations.
• Legal and Safety: if required by law, regulation, legal process, or to protect the rights, property, or safety of Mivia, our users, or the public.
• Business Transfers: in connection with a merger, acquisition, financing, or sale of assets, subject to this Policy’s protections.

Data Retention

We retain information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and context.

Your Rights and Choices

• Opt-out of marketing messages by using provided unsubscribe options (e.g., replying STOP where supported) or adjusting your preferences.
• Request access, correction, deletion, restriction, or portability of your personal data where applicable by law.
• Withdraw consent at any time where processing is based on consent.

To exercise rights, contact us using the details in the Contact section below. We may need to verify your identity to process requests.

International Transfers

If information is transferred outside your region, we implement appropriate safeguards (such as standard contractual clauses) to protect your data in accordance with applicable laws.

Security

We use administrative, technical, and physical safeguards designed to protect your information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Children’s Privacy

The Services are not directed to children under 13 (or as defined by local law), and we do not knowingly collect personal information from children.

Changes to This Policy

We may update this Policy from time to time. If we make material changes, we will take reasonable steps to notify you, such as posting an updated version on our website with a revised "Last updated" date.

Contact

If you have questions about this Privacy Policy or our data practices, please contact us at privacy@mivia.co.